Claudia Cruz

Claudia is a celebrated digital transformation leader, helping news organizations of all kinds make the leap to audience-centric practices. As a Blue Engine coach and advisor, she helps teams thrive in audience development, data and analytics, community building, editorial workflows, and product development. Claudia is a 2021-2022 Reuters Institute for the Study of Journalism Fellow and a fellow in the Entrepreneurial Journalism Creators Program at the Newmark School of Journalism at the City University of New York. She's an aspiring graphic designer and a self-described techie, constantly keeping an eye on tools that help news organizations get better and more efficient. Claudia is based in Guatemala City.